Retail for the social age

With the rise of online shopping, physical retail spaces have had to pay more attention to the experience of retail. We worked with George Spencer Design to get behind the motives and interests of both their consumers and the brand. Starting afresh, we put forward a very different model to the traditional existing retail platform, creating a space designed for interaction, closer to a studio than a traditional shop. In common with many of our projects, this has allowed GSD to put across a far more comprehensive experience of the lifestyle they are selling, beyond just the product offering.