Rethinking Retail

Retail for the social age

With the rise of online shopping, physical retail spaces have had to pay more attention to the experience of retail. At Boundary Space we have successfully approached this issue on several projects by getting behind the motives and interests of both the consumer and brand. Starting afresh, we have at times put forward very different models to the existing retail platform, creating spaces designed for interaction, closer to a studio than a traditional shop. In other projects we have merged different retail with food and beverage, reflecting how retail is now an active leisure pursuit. In common with many of our projects, both approaches allowed brands to put across a far more comprehensive experience of the lifestyle they are selling, beyond just the product offering.

Appropriate and distinct solutions

Our studio’s diverse skill set allows us to create a custom solution specific to the brief. This may call for heavy structural work to the premises, production of custom furniture or alternatively sourcing of existing pieces to create an eclectic assembly of references. Having a diverse set of in house skills and a wealth of specialist fabricators, consultants and freelancers to draw on ensures that we produce varied and individual projects, which are appropriate to the brief and match the distinctiveness of our clients


Detail

Our work creating some of the world’s most detailed and bespoke houses has left us deeply ingrained with a mindset of detail. Detail need not be expensive, but it will always be a marker of quality. Considering the junctions between materials and the form of every element in a piece of furniture is core to our practice. We pride ourselves on creating new, practical and beautiful furniture and fittings.

Light

Retail design sits somewhere between interior design, architecture and theatre. Its theatrical quality is seen no more clearly than in lighting shop windows. The internal displays, props, merchandising and product must all be exquisitely lit. The lighting may at times be dramatic and eye catching, for instance in a shop window installation, but at others it is critically functional such as the correct lighting of product. We relish the challenge of lighting our schemes and finding ways to make product visually ‘sing’. Light gives life to our interiors and often without conscious awareness is one of the most powerful contributors to a consumer’s experience.